Rachel's blog

ASR 2010

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Highest ollie competition
I was supposed to work ASR for Malakye this year. I was all excited to help out with Shmoozapoloza and work the Office Boyz Competition, then they struck me down and said, "Rachel, we have it covered. Go play!" Or something similar to that. And Play I did!

Slacklining at ASR
The slackline crew was out in full force. It was pretty amazing actually watching instead of just seeing edits on youtube.

Rachel on a slackline
I wish I could say I did amazing my first try... but after about 10 minutes I could take 5 steps and jump a bit. Wish My sister had gotten some better pictures, but at least you can see the focus and determination!

Annika Vrklan at ASR
My favorite 6 year old dropping into the "BIG" vert. No one seemed to care that there was anyone else there.

Action Sports Conference 2010

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I made it to the second annual Action Sports Conference the other day, another Group Y/Fuel TV event that was entirely successful with a sold out crowd. The event was in Huntington Beach down the street from the US Surf Open and timed perfectly with the Surf Open, X Games, Maloof Money Cup, Agenda trade-show and ASR trade-show all occurring with in a 2 week span.

I went there by myself not really knowing what to anticipate. Found it easily, valeted my dirt encrusted Subaru and joined a business conference full of Vans wearing business entrepreneurs. Whether they founded a skate company, or were the first to do a 900 in competition, they were all entrepreneurs in some way. It was an honor to be in such a respected but passionate audience.

Group Y/Nike 6.0 Industry Night

Nike hasn't always been considered a key player in the action sports industry, so when I began to hear the buzz on Nike 6.0 I began to get a little suspicious. It all started back at ASR in '07 when I saw a single small easy-up with a Nike display. I wasn't too surprised. Nike had been picking up a lot of momentum with their Nike Airs and great color schemes. I already knew Nike Owned both Hurley and Converse and I kinda assumed that was enough for them. But nope, in comes Nike 6.0.

Just so happens that Wednesday Group Y and Nike 6.0 held an industry night at Nike 6.0's Motel No-Tell in Huntington Beach, CA. I figured why not cure this skepticism and check it out. So my friend Thu and I made the journey to the surf capital and learned what Nike 6.0 was all about.

nike motel no-tell

Busy Busy Busy.

I'm at a loss for words. I figured I could write something here, and then I realized that I have far too much to say. So in regards to this, I will post delightful photos of the events which have occurred the last 2 weeks.

I ended up getting this really amazing internship with Malakye.com, this is the incredibly scary overpass I now get to use 8 times a week. Hopefully there are no earthquakes while I am going over this one.
la overpass

I went to the 30 years of Bad Religion concert at the House of Blues in Hollywood. It was an amazing time and they played for over an hour and a half. The 3 page set list was amazing.
bad religion

Another trip to Mammoth. Wondering how much snow is still there? Have a look at the parking lot. Yet it just keeps snowing more and more. mammoth mountain parking lot

Why I Love LA

Whenever I say that I love LA, it always comes with the response, "Why?"

Because even a simple walk to the coffee shop is a spectacular site.



I guess this car has been sitting here quite a while. I wish my photos did it justice, but if you look closely inside, there are three skeletons in 40's attire hanging out.


Work from the wonderful Shepard Fairey. He lives a few blocks away. I walked into a fire hydrant immediately after this.

As I was taking this one, some fellow stopped me and proceeded to give me a brief history of LA graffiti and how Slick did this wall 10 years or so ago.